Williams-Sonoma Group
The Williams-Sonoma Group is the USA’s premier homewares retailer with a database of 30 million upscale American households and a 4% share of US$100 billion category.
Culture
visually led, merchandise as hero, customer centric
Organisation
productivity obsessed
Merchandise
leader in aspirational homewares Promotion
database of 30 million upscale U.S. households
Access
multi-channel, multi-format leader with 30% of sales from internet
Store
home-maker heaven
$Dollars
exceed most industry benchmarks, don’t over-work any retail business unit
Watch the video
Watch as Chuck Williams details the depth and breadth of the Williams-Sonoma database business. View this presentation »
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