Louis Vuitton

Born in 1854 as a travel goods company. Luxury goods leader with double digit growth, they do not offer off-price clearance.

Culture

stylish, branded customer centricity

Organisation

obsessive quality & brand management focus

Merchandise

luxury apparel & footwear, travel goods & accessories running good/better/best & no clearance

Promotion

style leader to evangelists, increasingly embracing CRM

Access

flagship stores & concessions worldwide

Store

style showcase meets exemplary customer service

$Dollars

leader in productivity, exceeds industry benchmarks

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