Best Buy

Operating for 39 years, Best Buy is number one in the USA and has grown from US$1 billion to US$24 billion in 10 years.

Culture

service based, rapidly growing

Organisation

customer centric logistics efficiency

Merchandise

home electronics & electrical appliance category killer range, laced with footfall generators

Promotion

product & service leadership, peppered with offers & linked to Best Buy card

Access

multi-channel, multi-format linked to in-home service solutions

Store

customer-centric playroom

$Dollars

productive & profitable in a low margin, short shelf life category

Watch the video

Filmed on location at the launch of the new store. View this presentation »

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